We need to keep in mind that the goal is Carbon Neutrality(CN), not to change all vehicles to BEVs. Automotive industry is a comprehensive industry that deeply engages in many industries such as energy and materials. CN cannot be achieved without reducing CO2 emissions throughout the entire process of vehicle life cycle: not only driving, but manufacturing, transporting, using, disposal and recycling. It is necessary to expand the paths to carbon neutrality by including all approaches.


Toyota's initiatives
Toyota has been tackling with "Environmental Challenge 2050" from 2015 and promoted CO2 reduction activity for whole vehicle life cycle from production, vehicle usage, recycle.

After first global mass production HEV Prius introduction in 1997, selection option for customers. Toyota has promoted to prepare HEV/PHEV/BEV/FCEV as full line up and prepared various vehicle lineup. Toyota thinks that "Environmental vehicles are only meaningful as environmental vehicles if they become widespread and contribute to CO2 reduction". We thought that such environmental technology has meaning only if it become widespread. We have thoughts to contribute to people happiness and health by technology. Toyota is thinking of a society with human centered approach. We want to support a rich society with human centered approach.

Introduction to EV
EVs are ultimately a sustainable means of transportation, but at the moment energy mix and battery technology are still underway, so it will take some time for EVs to become practical. The practical technology that connects the way to EV are HEV, PHEV. That is why Toyota has a full lineup. We are also making every effort to develop batteries for the spread of EVs.

Regarding the introduction of electric vehicles, the usage environment and cruising range required by customers in each country and region are different. Preparation status of charging infrastructure is different. We will provide a power train that customers can feel "easy to use and want to ride" and accept it according to each customer situation. And it is important to reduce CO2 emissions as a result. We will respond to the economic environment, energy policy, industrial policy, and customer needs that differ from country to country. We will provide most suitable electric vehicle, and let customer choose it (practical), and continue to use it (sustainable) and we would like to aim for carbon neutrality in a sustainable way.

We believe that actions to achieve CN should be sustainable and practical. The spread of electric vehicles would not be possible if it requires infrastructure or subsidies. Even if we introduce electric vehicle, if the price is too high, it will not be selected by customer. It must be practical to spread vechicles to contribute to CN.


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Corolla cross Line-off Ceremony was held for our first local production for Hybrid Electric Vehicle in African region at Toyota South Africa

The Corolla Cross Line-off Ceremony was held at manufacturing plant of TOYOTA South Africa Motors (Pty) Ltd (TSAM) in Durban.

TSAM hosted the president of South Africa, Mr. Ramaphosa, and the Minister of Trade, Industry & Competition of South Africa, Mr. Patel.

This will be Toyota’s first local production of Hybrid Electric Vehicle (HEV) in African region and we achieved a major step forward in Carbon neutrality with South Africa together. 


Also, the introduction of the Corolla Cross and corolla Cross (HEV) has generated a total of 575 new jobs at the TSAM plant while over 1200 direct jobs were created in the component supply base.



The president Mr. Rmaphosa expressed maximum appreciation and expectation for start of production of new model including HEV even in tough situation of Covid19 and shown that government will do utmost to support this new challenge.





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How can we introduce in Africa?
Products and services that are "Practical & Sustainable" for Africa are very different from those in Europe. Important thing is to promote CN while protecting safety and security of our customers is the highest priority. Based on this policy, Toyota will introduce practical, and sustainable electric vehicle that meets customer needs in the African region.

Firstly, we plan to actively introduce HEV vehicles to all countries in Africa at an early stage. After that, we will consider introduction of PHEV, BEV, FCEV, in the future while listening to situation and needs of our customers. In addition to new car sales, we will also start HEV used car sales in each country. We would like to provide customers' choices option while responding to various customer requests. We are planning to produce HEV vehicles in South Africa this year. We are also promoting CN at factories and suppliers such as utilizing solar power renewable energy and promoting waste recycling. We will implement these CN initiatives not only at our factories but also at all sales and service outlets.

It is necessary to work in collaboration with various stakeholders to achieve CN in the automobile industry; Energy policy, purchase subsidies, supplier support, battery recycling systems, etc.

Toyota will consult with the governments of each country on how to prepare environment to promote vehicle electrification. We will promote an electrification strategy that contributes to CO2 reduction throughout the life cycle.