Since its launch in 1951, the Land Cruiser has supported the safety and security of its owners and passengers, and allowed people to go anywhere and everywhere safely. In order to continue living up to its reputation, the new Land Cruiser has evolved, and now boasts improved reliability, durability, and off- road performance.
The identity of the new Land Cruiser 300 Series has been reshaped by merging cutting-edge technologies with technologies accumulated over many years, enabling the driver to drive on any type of road in the world without tiring. The new Land Cruiser launched worldwide in August 2021 and will launch throughout Africa in the last quarter of 2021 and the first quarter of 2022.
Supporting lives, livelihoods, and more fulfilling lifestyles all over the world
Launched in August 1951, the Land Cruiser was originally known as the "Toyota BJ," a four-wheel-drive vehicle equipped with a powerful engine. In the 70 years since, it has sought to deliver safety and security to a wide variety of customers.
All over the world, the Land Cruiser has supported lives, livelihoods, and more fulfilling lifestyles, and has promised to take people anywhere and everywhere with safety being the priority. Keeping with the Land Cruiser's essence of "reliability, durability, and off-road performance" which has been further evolved, based on the usage and voice of its global customers. The Land Cruiser sale have achieved a cumulative total of approximately 10.6 million units, more than 300,000 units*1 per year, being cherished by customers in 170 countries and regions all over the world. The Land Cruiser has been a strong partner contributing to safe and comfortable travel throughout the African continent.
*1: Figure includes both Lexus LX and GX.
Completely redesigned: Inheritance and evolution, easy to drive and difficult to tire
The new Land Cruiser 300 Series is a complete redesign of the outgoing 200 Series, which launched in 2007. Its development objectives are outlined below:
With these objectives in mind, Toyota retained the same frame structure, and aligned it with the new GA-F platform, which is based on the TNGA philosophy. The vehicle's identity has also been reshaped by merging cutting-edge technologies with technologies accumulated over many years.